ELLIOT BROWN Canford Mountain Rescue Quartz Watch

Look closely, in the right light and you'll just notice the cross and mountains of the MREW logo subtly 'ghost' printed on the dial just above the 6H marker. It's been enhanced it slightly on the photo but to the casual observer, they would never know of its existence. When you know it's there, you know and that's the point. It's subtle, discreet and when combined with bold dial detailing, the combination is often the catalyst for a friendly conversation amongst those in the know.

That's not the only unique thing about this special edition Mountain Rescue England & Wales Canford. The hands and hour batons are extra bold for instant reading and from every one sold, a not insubstantial £36 is donated to Mountain Rescue England & Wales, helping towards the purchase of vital equipment.

Each one comes fitted with a practical EPDM rubber strap as standard. This supple, hard wearing strap remains perfectly soft and durable even in extremes of temperature with no risk of cracking on chilly shouts.

This model is fitted with a 2mm sapphire crystal - the first time a sapphire has been fitted to a Canford.

Designed in collaboration with Mountain Rescue England and Wales, the 202-012-R01 features a unique case back with deep-etched special edition Mountain Rescue emblem.

For outstanding visibility, extra bold hour batons matched to bright white hands filled with green SuperLuminova.

The inner timing bezel now features an over sized 12h triangular marker with an MREW inspired red outline.

So you’ve got a classic steel watch on a black rubber strap for the working week, and a hard-as-nails outdoors watch for weekends spent enjoying the countryside and mountains. All 22mm Elliot Brown straps fit this model for personal customisation.

The perfect mix of luxury and utility.

For more info on Mountain Rescue England and Wales please visit www.mountain.rescue.org.uk.